Why you should be serious about introducing video into your business strategy

Video is quickly finding its way into every industry as a means to reach marketing goals and tell a brand's story in an easily digestible and enjoyable way. 

Video is a great way to set one organisation apart from another, drive home your product value proposition and connect with your customers on a more personal level. 

If you're looking for reasons why video should be at the front of your strategy planning, then take a look at our infographic:

If you're serious about introducing video into your business then take a look at the Solutions that video.space offers to support you. 



Ever thought about introducing video into your business strategy?

Did you know?

1,000,000 minutes of video are shared every second on the web1

995% of viewers are more likely to retain information from watching a video than reading text1

80% of all content shared on the web is video1

In fact, the number of businesses using video as a marketing tool is rising...

2017 - 63%

2018 - 81%

2019 - 87%

It's obvious why... when implementing video into their strategies, businesses experienced...

40% increase in traffic, in comparison to not having video in their strategy2

83% increase in it's ROI. Many businesses think it's the best way to see ROI4

80% increase in conversions when adding video to landing pages2

It's because we love to watch video

74% of users who watched an explainer video subsequently bought the product after viewing - directly helping viewers through to purchase4

Video builds trust. Done well, video marketing can give a sense of an individual approach. 57% of consumers said that it gave them more confidence to purchase online4

Only 20% of users would be happy to read a contents page in its entirety - we would rather watch a video2

We're not alone... even executives would rather watch an explainer video than read text2

So, if you're serious about your business strategy, you must be serious about video, too. 



1 – https://www.linkedin.com/learning/why-is-video-on-linkedin-important

2 – https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#3b25de346b53

3 - https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

4 - https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/